baslac® the effective automotive refinish paint range by BASF now available in Ethiopia

• The profitable easy-to-use automotive refinish paint solution
• Best results in color match, offering a perfectly lean and tailored system

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baslac®, the refinish brand renowned for color accuracy and e-oriented effective support, is now available in Ethiopia. Together with our local distributor, Hamlin Trading Ltd, baslac® will revolutionize the automotive refinishing industry in Ethiopia as bodyshops continue to switch over to the new system.
The latest entrant to the market offers bodyshops a cost-effective alternative, allowing for reliable, high quality finishes without compromising on profitability. A unique feature of the baslac® offer is the digital training and knowledge centre, with technical support available online.
Gift Mbaya, BASF General Manager & Business Lead says: “baslac® is one of the fastest growing refinish brands which has had great success globally with a wide variety of smart repair and single site bodyshops utilising this new innovative technology.”
“We are constantly developing products that will add to the portfolio, increasing the range of finishes while keeping costs down for bodyshops”, he adds.
The easy-to-use refinishing solution baslac®, offers an overall modern solution to do all refinishing jobs on the car quickly and with outstanding results. As part of BASF’s Coatings Division, a leading global manufacturer, baslac® benefits from BASF’s long-term experience in the automotive industry. baslac® provides reliable color competence, excellent product quality and a modern, e-oriented customer service and is sold in over 50 countries all over the world.
About BASF’s Coatings division
The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The portfolio is completed by the “Innovation Beyond Paint” program which aims at developing new markets and businesses. We create advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world. BASF shares skills, knowledge and resources of interdisciplinary and
global teams for the benefit of customers by operating a collaborative network of sites in Europe, North America, South America
and Asia Pacific. In 2018, the Coatings division achieved global sales of about €3.86 billion.
Solutions beyond your imagination – Coatings by BASF. For more information about the Coatings division of BASF and its
products, visit www.basf-coatings.com.
About BASF
At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social
responsibility. The approximately 122,000 employees in the BASF Group work on contributing to the success of our customers in
nearly all sectors and almost every country in the world. Our portfolio is organized into six segments: Chemicals, Materials,
Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. BASF generated sales of around €63
billion in 2018. BASF shares are traded on the stock exchange in Frankfurt (BAS) and as American Depositary Receipts (BASFY)
in the U.S. Further information at www.basf.com
About BASF in East Africa
BASF East Africa Ltd, the regional sales hub for the East African market, was established in Kenya in 2011 and is responsible for 15 countries. Our portfolio is organized into six segments: Chemicals, Materials, Industrial Solutions, Surface Technologies, Nutrition & Care and Agricultural Solutions. In 2014 a production facility to serve the construction chemicals market was inaugurated in Nairobi. In Ethiopia, BASF has a representative office taking care of the various BASF industry segments, specifically in our agriculture solutions business. BASF Tanzania Ltd was established at the end of 2015 and has an office in Dar es Salaam.
Continuous innovation and tailor-made solutions ensure our customers achieve greater success.
For more information, please contact:
Christine Masta
Corporate Communications & Advocacy Manager
Tel: +254 780 419 103
Email: christine.masta@basf.com